About

Hand-drawn illustration of the empty tomb

I'm a follower of Jesus.

I believe Jesus is the way, the truth, and the life. I care deeply about the Great Commission and the slow, personal work of discipleship.

Hand-drawn illustration of two becoming one

I love my wife, Kristin.

She has a huge heart and inspires me all the time. She has also walked with me through hard seasons with a lot of patience and love.

Hand-drawn illustration of intelligent design

Design is worship

Just like creation shows signs of beauty that point to the loving and caring nature of its Creator, user experience design is a reflection of its creators' collective character and intention. As a follower of Jesus, I want my work to reflect the nature and character of God and be pleasing to Him.

How I work

I'm going to use gardening analogies because I like to garden.

Hand-drawn illustration titled Feed the Soil

Feed the roots

When I'm serving a business or customer need, I want to get as close as I can to the root cause or problem before even putting pen to paper to design. In the garden, that means asking "what are we trying to grow here?", "what soil does it grow best in?" and "how much water and sunlight does it need?".

Hand-drawn illustration titled Support Growth

Build a great trellis

When I have clear responsibilities and am accountable to clear outcomes I do a better job. Like a vine growing on a trellis, I'll grow and get better along the way, as long as the support is there that keeps my role and objective clear.

Hand-drawn illustration titled Prune

Pruning brings a larger harvest

There are over 2 million apps on the app store and many of them are continuously adding and optimizing dozens of features. As AI makes building easier, judgment matters more: what is worth building, for whom, and why?

Max and Kristin by the water at sunset

Books that shaped me

Creativity, Inc. by Ed Catmull The Ruthless Elimination of Hurry by John Mark Comer Inspired by Marty Cagan The Lord of the Rings by J. R. R. Tolkien Mere Christianity by C. S. Lewis Good Strategy Bad Strategy by Richard Rumelt